Product Strategy aligns the product roadmap with market demand.
Product Strategy involves the formulation and execution of a plan that outlines the direction, goals, and actions needed to achieve success in the market with a product or product portfolio. It encompasses market analysis, customer research, competitive assessment, and decision-making on aspects such as target market, value proposition, pricing, positioning, and lifecycle management. Product Strategy guides the allocation of resources, identifies growth opportunities, and ensures that the product aligns with the overall business objectives. It serves as a roadmap for making informed decisions throughout the product's lifecycle, maximizing its market potential, and delivering value to customers.
