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Together for the essential


  • Healthcare


  • Brand strategy
  • Brand identity
  • Brand implementation
  • Brand communications
  • Brand governance
  • Brand help desk
  • Digital design

As a health insurance company, Assura assumes health costs that are not affordable for individuals. This is its central service and task. In addition, it takes the stance that it is the responsibility of Assura as well as the people to keep health care costs low. This approach has made Assura number 1 in Western Switzerland - with a proud 1.1 million policyholders today. Its next goal is to expand its market position in German-speaking Switzerland as well.

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Based on this ambition, MetaDesign developed the brand strategy and brand identity for Assura with the brand purpose "Together for the essential". This purpose sums up the core of Assura - namely that Assura is committed to an efficient and sustainable healthcare system for all. In doing so, Assura motivates insured persons to consciously and selectively choose services. In return, Assura can offer its policyholders advantageous health insurance premiums.

The purpose forms the basis for the visual and verbal brand identity: the colour red, the characteristic font and the distinctive dot are a visual statement with a signal effect. The imagery portrays people who know what they want and shows real-life situations. The committed tonality with clear messages expresses Assura's ambition.

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Contact MetaDesign Zürich