We make businesses the best they can be
We are a creative brand consultancy. We’ve been collaborating with leading organizations to solve brand and business challenges since 1979. Our team across eight locations uses the power of creativity to transform businesses for the better.
Our core solutions
Brand strategy
Crafting sustainable brand strategies with real-life applicability using robust proprietary tools allows us to translate original ideas into uniquely impactful brand strategies defining the future of brands across all dimensions. Our strategists craft sustainable brand experiences, create memorable product and company names and engage on brand architecture systems to help businesses go to market efficiently.
- Positioning
- Purpose, mission, vision
- Naming
- Market and brand equity insights
- Brand portfolio and architecture
- Employer branding
- Messaging and claims
Brand creation
Designing delightful user interactions, whether analog, digital, or spatial, is how we use the power of creativity to transform brands. Bold creative concepts bring strategies to life across multiple touchpoints. Our creative and sustainable solutions shape the smallest detail all the way through to complete user journeys.
- Brand identity systems (CI/VI)
- Interaction and experience design (UI/UX)
- Motion design (A/V)
- Spatial design (retail, trade, signage)
- Packaging design
- Dynamic design guidelines
- POS design
Brand experience
Creating immersive experiences allow the brands we work with to shine and speak to people clearly. Whether we’re designing universal experience principles or prototyping sustainable and exciting new digital products, our goal is to create memorable branded interactions that awaken all senses.
- Web and app design
- Innovation and service design
- Product prototyping
Brand activation
Creatively activating customers, management, and employees for building long-term, sustainable brand engagement is the foundation of a successful transformation process. We support our clients with detailed transition planning, communications strategy, and change management. Brand Expert®, our global brand management tool, simplifies governance and empowers brands to maintain consistency and cohesion across markets.
- Brand implementation
- Brand communications (internal and external)
- Brand governance (blueprint and monitoring)
- Leadership and employee engagement
- Brand help desk
- Change management
Branded AI
Your brand’s next evolution is AI-powered. At MetaDesign, we don’t just explore AI – we build it around your brand’s DNA. Our Branded AI solution embeds your brand’s values, tone, and personality into every AI-driven interaction. The result: smarter, more consistent experiences that feel uniquely like your brand.
- AI Brand Level Support
- Brand Assistant
- Brand Check
- Branded AI Personality
- Brand Writer
Our speciality solutions
Product design
MDX is MetaDesign‘s unit for the development of products and services with a lasting impact. Our team consists of technologists, product designers, visual & motion designers, researchers, software engineers and strategists.
- UI/UX design
- Product & service development
- Physical product development
- Product strategy
- Experience strategy
- Training and coaching
Spatial design
MetaSpaces is MetaDesign's unit for the creation of modular and scalable Brand Hubs that transfer the brand's essence into a virtual experience, from single purpose spaces to entire worlds. Our team consists of spatial designers, product designers and project managers who contribute to creating lasting experiences with physical and virtual brand presentations.
- Motion design (A/V)
- Spatial design (retail, trade, signage)
Who we are
Our offices
Our global leadership team
Nicholas Baddour
Managing Director Lausanne
Diana Brix
Managing Director Düsseldorf
Lukas Eiselin
CEO Switzerland
Alexander Haldemann
Chairman
Daniel Leyser
CEO MetaDesign Global
Mauro Marescialli
Managing Director Beijing
Leif Seemann
Managing Director Berlin
Rupali Steinmeyer
Chief Growth Officer and Managing Director, US
