We make businesses the best they can be
We are a creative brand consultancy. We’ve been collaborating with leading organizations to solve brand and business challenges since 1979. Our team across seven locations uses the power of creativity to transform businesses for the better.
What we do
Brand strategy
Crafting brand strategies with real-life applicability using robust proprietary tools allows us to translate original ideas into uniquely impactful brand strategies defining the future of brands across all dimensions. Our strategists craft brand experiences, create memorable product and company names and engage on brand architecture systems to help businesses go to market efficiently.
- Positioning
- Purpose, mission, vision
- Market and brand equity insights
- Naming
- Brand portfolio and architecture
- Employer branding
- Messaging and claims
Brand creation
Designing delightful user interactions, whether analog, digital, or spatial, is how we use the power of creativity to transform brands. Bold creative concepts bring strategies to life across multiple touchpoints. Our solutions shape the smallest detail all the way through to complete user journeys.
- Brand identity systems (CI/VI)
- Interaction and experience design (UI/UX)
- Motion design (A/V)
- Spatial design (retail, trade, signage)
- Packaging design
- Dynamic design guidelines
- POS design
Brand experience
Creating immersive experiences allow the brands we work with to shine and speak to people clearly. Whether we’re designing universal experience principles or prototyping exciting new digital products, our goal is to create memorable branded interactions that awaken all senses.
- Web and app design
- Innovation and service design
- Product prototyping
Brand activation
Creatively activating customers, management, and employees for building brand engagement is the foundation of a successful transformation process. We support our clients with detailed transition planning, communications strategy, and change management. Brand Expert®, our global brand management tool, simplifies governance and empowers brands to maintain consistency and cohesion across markets.
- Brand implementation
- Brand communications (internal and external)
- Brand governance (blueprint and monitoring)
- Leadership and employee engagement
- Brand help desk
- Change management
Who we are
Our offices
Our global leadership team
Alexander Haldemann
Chairman
Mauro Marescialli
Managing Director Beijing
Diana Brix
Managing Director Düsseldorf
Daniel Leyser
CEO MetaDesign Germany
Rupali Steinmeyer
Managing Director US
Michel Gabriel
Managing Director Zürich
Lukas Eiselin
CEO MetaDesign Switzerland
