Crafting brand strategies with real-life applicability using robust proprietary tools allows us to translate original ideas into uniquely impactful brand strategies defining the future of brands across all dimensions. Our strategists craft brand experiences, create memorable product and company names and engage on brand architecture systems to help businesses go to market efficiently.
- Purpose, mission, vision
- Market and brand equity insights
- Brand portfolio and architecture
- Employer branding
- Messaging and claims
Designing delightful user interactions, whether analog, digital, or spatial, is how we use the power of creativity to transform brands. Bold creative concepts bring strategies to life across multiple touchpoints. Our solutions shape the smallest detail all the way through to complete user journeys.
- Brand identity systems (CI/VI)
- Interaction and experience design (UI/UX)
- Motion design (A/V)
- Spatial design (retail, trade, signage)
- Packaging design
- Dynamic design guidelines
- POS design
Creating immersive experiences allow the brands we work with to shine and speak to people clearly. Whether we’re designing universal experience principles or prototyping exciting new digital products, our goal is to create memorable branded interactions that awaken all senses.
- Web and app design
- Innovation and service design
- Product prototyping
Creatively activating customers, management, and employees for building brand engagement is the foundation of a successful transformation process. We support our clients with detailed transition planning, communications strategy, and change management. Brand Expert®, our global brand management tool, simplifies governance and empowers brands to maintain consistency and cohesion across markets.
- Brand implementation
- Brand communications (internal and external)
- Brand governance (blueprint and monitoring)
- Leadership and employee engagement
- Brand help desk
- Change management