Where we come from – Facing global challenges with local brands
With more than 51,000 employees in over 50
countries, HeidelbergCement is one of the world’s
largest integrated manufacturers of building
materials and solutions.
The company is currently undergoing a transformation
process to become the first carbonneutral
cement manufacturer and is expanding its
product range to include digital solutions.
The challenge – How to speak with one voice?
The HeidelbergCement Group incorporates well
over 100 brands worldwide, the vast majority of
them local and with individual visual identities.
In order to align all brands with group-wide goals in
the fields of sustainability and digital transformation,
all local brands will be merged under one global
umbrella brand in the future.
Our solution – a powerful global brand
As the name “HeidelbergCement” no longer fully represented the existing product portfolio, a new name was developed in line with the global umbrella brand strategy.
“Heidelberg Materials” ties in with the group’s 150-year-long success story, yet at the same time communicates an openness to new technologies and solutions, thus paving the way to the future.
The design offers a high degree of flexibility to enable relevant communication for different global target groups. Authentic photography with real employees makes the brand approachable and human, while bold colours and a customised font ensure originality and set the brand apart from competition.