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Creativity with the power to transform

Our work

See how the work we have done for our clients and partners across industries, regions, and markets has shaped their future and set them up for long-term sustainable success.

Our Work

Cencora

  • Brand strategy
  • Brand identity
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Cuisinart

  • Brand strategy
  • Positioning
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Flexcon

  • Brand strategy
  • Brand identity
FLX 01 Hero Banner 2560x1440

Airtel

  • Brand strategy
  • Brand identity
Airtel Website Case Visuals 230210

Siemens

  • Brand strategy
  • Brand design
Teaser Flugzeug

Innomotics

  • Naming
  • Brand design
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Porsche

  • Brand strategy
  • Brand identity
POR CD 23 Image 2

heybee

  • Naming
  • Brand identity
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Deutsche Telekom – Magenta Blossom

  • Microsite & content development
  • Brand experience
Magenta Blossom 23 8 2023 7 von 66

Great Dane

  • Brand strategy
  • Brand identity
GD PR Asset 1 2x

Avenel

  • Naming
  • Brand identity
Avenel2

Cognizant

  • Brand identity systems (CI/VI)
Cognizant book

Heidelberg Materials

  • Brand strategy
  • Naming
Heidelberg materials design silo truck 01

New York Philharmonic

  • Brand identity
  • Brand implementation
Metadesign-new-york-philharmonic-taxi-top-ad-design

23andMe

  • Brand identity
  • Dynamic design guidelines
Metadesign 23Me 08

Berlin & Beyond

  • Brand identity
  • Brand communications
Metadesign Berlin And Beyond Brand Graphics Thumbnail

Center of Digital Health Innovation at UCSF

  • Positioning
  • Brand identity
Metadesign Cdhi Ucsf Brand Identity Design

San Francisco Ballet

  • Brand identity
  • Brand implementation
Metadesign San Francisco Ballet Dancer

INNIO

  • Web design
  • Brand communications (internal and external)
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Inkling

  • Employer branding
  • UI/UX design
Metadesign Inkling Brand Signage Design

University of California

  • Web design
  • Product prototyping
Metadesign-ucsf-website-thumbnail_bearbeitet

Propeller

  • Messaging and claims
  • Brand communications
Metadesign Propeller Brand Image

Near Future Summit

  • Purpose, mission, vision
  • Brand identity
Metadesign Near Future Summit Brand Graphics Thumbnail

Zags

  • Brand identity
  • Web and app design
Metadesign Zags Keyvisual Logo

Texture

  • Naming
  • Brand identity systems (CI/VI)
Metadesign Texture Brand Guidelines Design

Kohler

  • Naming
  • Brand identity systems (CI/VI)
Metadesign Kohler Karbon Brochure Design

Keyssa

  • Web and app design
Metadesign Keyssa Brand Imagery

Highway1

  • Brand identity systems (CI/VI)
Metadesign Highway1 Brand Guidelines Design

GetSafe

  • Dynamic design guidelines
Metadesign Getsafe Packaging Design Exterior

Fuze

  • Positioning
  • Brand identity systems (CI/VI)
Metadesign Fuze Desktop And Mobile Website Design Thumbnail

Coca-Cola

  • UI/UX design
Metadesign Coca Cola Freestyle Interface Design 1

Embark

  • Positioning
  • Brand identity systems (CI/VI)
Metadesign Embark Brand Graphics

Earth Friendly Products

  • Messaging and claims
  • Brand identity
Metadesign Earth Friendly Products Ecos Laundry Detergent Packaging 2

ChatWork

  • Positioning
  • Purpose, mission, vision
Metadesign Chatwork Brand Graphics Design Hero Alt

Henkel

  • Positioning
  • Dynamic design guidelines
220728 HEN Web Case Images Layouts image Teaser

Tonhalle-Orchester Zürich

  • Purpose, mission, vision
  • Brand identity
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Aide suisse à la montagne

  • Messaging and claims
  • Brand identity
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Volkswagen

  • Brand identity
  • Spatial design
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Geely Galaxy

  • Brand identity systems (CI/VI)
Geely-Galaxy-Header

Li Auto

  • Brand identity
  • Retail design
Li auto Header

ECARX

  • Brand strategy
  • Positioning
ECARX Cover

Chasing lucky rabbits

  • Packaging design
Year of Rabbit-Header

Volkswagen ID. BUZZ

  • Brand identity systems (CI/VI)
  • Brand design
Screenshot 2023 09 28 at 5 49 44 PM

Coffee commune

  • Packaging design
Coffee commune Hero

Volkswagen China

  • Brand identity
JETTA Thumbnail

Assura

  • Brand strategy
  • Brand identity
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Deutsche Telekom

  • Brand identity
  • Packaging design
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TK Elevator

  • Brand strategy
  • Positioning
Tke tower

Valio

  • Packaging design
Valio Thumbnail

Vontobel

  • Brand identity
  • UI/UX design
07 Metadesign Vontobel Brand Identity Car Tweezy Design

hansgrohe

  • Purpose, mission, vision
  • Brand identity
Thumbnail image hansgrohe Web Case 3 1

Deutsche Telekom

  • UI/UX design
  • Innovation and service design
201109 DBEX Case Header

Volkswagen

  • UI/UX design
  • Brand communications
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Climeworks

  • Brand strategy
  • Positioning
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Volkswagen China

  • Brand identity
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Deutsche Telekom

  • UI/UX design
  • Digital design
1x1 Content Post Case 1

Fortis

  • Brand strategy
  • Positioning
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Yves Saint Laurent Beauty

  • Positioning
  • Brand identity
Ysl header 2

Origo

  • Brand identity
  • Packaging design
Rebrand Origo Thumbnail 1

Groz-Beckert

  • Positioning
  • Spatial design
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R+V Versicherung

  • Brand strategy
  • Brand identity
RV Header

Making the difference: Sonoton Music

  • Brand strategy
  • UI/UX design
SON Hero

Avacon

  • Positioning
  • Market and brand equity insights
XXL Avacon image5

Ionity

  • Positioning
  • Naming
Ionity km 10

DiDi Chuxing

  • Brand identity
  • UI/UX design
Rebrand Di Di Thumbnail

Coccinelle

  • Positioning
  • Brand identity
Metadesign Coccinelle Packaging Bags

Whoohoo

  • Positioning
  • Brand identity systems (CI/VI)
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Das WeltAuto.

  • Positioning
  • Naming
DWA Case 1

Jaeger-LeCoultre

  • Brand identity
  • Brand implementation
Metadesign Jaegerlecoultre Anchor Design

Deutsche Telekom

  • Brand strategy
  • Web design
DT CSR Thumbnail

E.ON

  • Brand identity
  • UI/UX design
Eon Bag Small

Lacoste

  • Brand identity
  • Brand communications
Metadesign Lacoste Colours Rules

Meizu

  • Positioning
  • Brand architecture
00 Meizu Vi Thumbnail 03

B. Braun

  • Positioning
  • Brand governance
MD Web Cases bbr 2

Turnitin

  • Brand strategy
  • Brand identity systems (CI/VI)
Microsoft Teams image 3

Kunsthalle Bremen

  • Brand identity
  • Spatial design
Ikonen Case ADC2020 WB

MetaProfiler by MetaDesign

  • Study
Conversation Branding_Studie Preview

Parmigiani

  • Brand identity
  • Brand communications
Metadesign Parmigiani Monogram

Volkswagen

  • Spatial design
  • POS design
2016 11 15 VW Beijing Experience Center 0001 v6 HI RES

DHL

  • Brand architecture
  • Brand governance
1200 2133 DHL Poster update

Carl F. Bucherer

  • Positioning
  • Brand communications
Md Web Cases Cfb 170110 1

Signage: Deutsche Telekom

  • Spatial design (retail, trade, signage)
MDDUS_DTAG_Signage15

EG.D

  • Brand identity systems (CI/VI)
  • UI/UX design
Egd header 01

De Grisogono

  • Brand identity
  • Brand communications
Metadesign Degrisogono Keyvisual

Partner

  • Positioning
  • Brand identity systems (CI/VI)
MD Web Cases PCO

Kärcher

  • POS design
  • Web and app design
Karcher Advertising 3

Dortmund Concert Hall

  • Brand implementation
  • Brand communications
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BYTON

  • Naming
Image6

Konzerthaus Berlin

  • Positioning
  • Brand identity
Konzerthaus-Berlin-Markenauftritt-2

SRC:CLR

  • Positioning
  • Brand identity systems (CI/VI)
Metadesign Srcclr Brand Graphics Thumbnail

Quotient

  • Brand identity
  • Dynamic design guidelines
MD Web Cases Quotient 05

La Mobilière

  • Brand identity
  • Dynamic design guidelines
Mob Case 11

Kuoni

  • Positioning
  • Brand identity systems (CI/VI)
Md Web Cases Kuoni 01

Dortmund Concert Hall

  • Brand identity
  • Brand communications
M03 comp v001 rgb kl

Young Investors Organization

  • Brand identity
  • Brand implementation
Md Web Cases Yio 01

Cembra Money Bank

  • Brand identity
  • Brand implementation
Md Web Cases Cembra 02

The Boston Consulting Group

  • Brand identity systems (CI/VI)
Metadesign thebostonconsultinggroup design

dormakaba

  • Positioning
  • Brand communications
MD_Web_Cases_DOK_3_2

Adam Riese

  • Positioning
  • Naming
Adam riese logo xl

Morel

  • Positioning
  • Purpose, mission, vision
Metadesign Morel Keyvisual Woman

Automatic

  • UI/UX design
  • Web and app design
Metadesign Automatic Brand Identity Design Thumbnail

Jura Materials

  • Messaging and claims
  • Brand communications
Md Web Cases Jura 011

NZZ

  • Brand identity systems (CI/VI)
Nzz01

Ex Libris

  • Brand identity
  • Brand implementation
Md Web Cases Ex Libris 01

swissnex

  • UI/UX design
  • Web and app design
Metadesign Swissnex Wall Illustration Design

Ammega

  • Positioning
  • Naming
MD Web Cases Ammega 190705 2

ARAG

  • Brand identity
  • Brand implementation
MDDUS_ARAG2

Deutsche Telekom

  • UI/UX design
Telekom markenzertifikat header 02

Bifidus

  • Purpose, mission, vision
  • Packaging design
Md Web Cases Bifidus 05

Midea SteamCube

  • Brand architecture
  • Brand identity
10 Mdbj Midea Steamcube 8008001

GESTE Engineering

  • Brand identity systems (CI/VI)
Metadesign Geste Visual Identity

Loylogic

  • Messaging and claims
  • Brand communications
Md Web Cases Loylogic 06

FIND

  • Brand identity
  • Brand communications
Mdge Web Cases Find 05

Obentos

  • Naming
  • Brand identity
01 obentos reddot 1132x800 RGB

Walser Privatbank

  • Positioning
  • Dynamic design guidelines
Md Web Cases Rbk 01

Financial Engines

  • Brand identity
  • Brand governance
Metadesign Financial Engines Website Design

SAIC Volkswagen

  • Brand identity
  • Employee engagement
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TrueFacet

  • Brand identity systems (CI/VI)
  • Packaging design
Metadesign Truefacet Website Design

ERGO

  • UI/UX design
  • Motion design (A/V)
Ergo header 02

Parship

  • Positioning
  • Brand portfolio and architecture
Parship XL Logo

Smartenergy

  • Positioning
  • Brand identity
SEN Webcase 1

AOK

  • Brand strategy
  • Brand identity
AOK Relaunch Pressebilder 18

graubünden

  • Brand strategy
  • Brand portfolio and architecture
MD ZUR Web Case Graubuenden 09 1

Virtual Brand Space: Kärcher

  • Spatial design (retail, trade, signage)
Kaercher GM2

Retail concepts: Volkswagen

  • Spatial design (retail, trade, signage)
  • Event
201020 13 Street Pillon 1

Citystore: Volkswagen

  • Spatial design (retail, trade, signage)
  • Event

Hybrid exhibition design: Groz-Beckert

  • Spatial design (retail, trade, signage)
16 190515 GB Web Case Layouts10

Saurer

  • Brand strategy
  • Positioning
MDZH 4 Teaseri

Körber

  • Positioning
  • Brand architecture
MD ZUR Web Case KOE 220421 msi

Liebherr

  • Motion design (A/V)
  • Brand implementation
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University of St.Gallen

  • Brand architecture
  • Brand identity systems (CI/VI)
Bildschirmfoto 2022 09 13 um 13 13 53

Raiffeisen

  • Brand architecture
  • Employer branding
RAI Teaser 22111012

Baloise

  • Positioning
  • Market and brand equity insights
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Lucerne Festival

  • Brand strategy
  • Positioning
MD ZUR Web Case LFE 221103 19

Accelleron

  • Brand strategy
  • Positioning
MD ZUR Web Case Accelleron 221024 435

SIG

  • Brand strategy
  • Positioning
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AOK

  • Spatial design (retail, trade, signage)
AOK Bundesverband Web 04

Roarington

  • Purpose, mission, vision
  • Naming
Roarington teaser Web Spatial

MediaMarkt

  • Brand strategy
  • Brand design
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Munich Security Conference

  • Brand identity
  • Interaction and experience design (UI/UX)
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Passugger

  • Brand strategy
  • Brand identity
APM Case Images 240325 16

Roast & Host

  • Positioning
  • Naming
Teaser

Strenger

  • Brand strategy
  • Brand identity
Strenger Teaser 1