The new brand design roll-out was done globally at every dealership, leveraging available assets that could be integrated in the new look and feel. The particular challenge:
We designed an open showroom concept that brings the new brand design to life with new materials, colors and atmospheric lighting. The combination of physical and digital elements creates a holistic customer experience and opens up new personalized opportunities for consultation and interaction. Including various configuration sets for different room conditions and usage requirements.
The entire concept was tested with a test setup, which was also used as a training venue for the retailers to introduce and gain enthusiasm for the retail concept.
By designing a modular, scalable furniture and facility system, MetaSpaces helped Volkswagen transform its dealerships into experiential customer landscapes.
Dealers now have the freedom to fit out new dealerships quickly and cost-effectively, at the same time while modernizing the existing ones with the new look and feel.
Stephan Maus stephan.maus@metadesign.com +49 30 59 00 54 0
