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How AI Is Reversing the Branding Process
When AI and brands come up, the conversation is almost always about visibility: does the brand show up in AI search, and do AI assistants recommend it? That's only the first step. In this article, Robert Haase and Tabea Otto look at what teams already produce with AI every day, what happens when AI systems hand work over to one another, and why this turns the branding process around.
