During the last week of February 2022, Russia’s invasion of Ukraine impacted an already Covid-weary nation and global community, newly forced to take a hard look at how contemporary societies are supposed to function and interact. We’re trying to make sense of a changing reality. In the midst of that crisis, the Intergovernmental Panel on Climate Change (IPCC) issued part two of its comprehensive report, which highlights how impactful those changes actually are.
Seven years in the making, this study details the ways in which rapidly accelerating ecosystem breakdown is more severe than predicted, and measures the narrowing window of opportunity for humanity’s liveable future.
António Guterres, the UN secretary general, said: “Today’s IPCC report is an atlas of human suffering and a damning indictment of failed climate leadership.”
In the face a such monumental challenges, what can we do to build back better? At MetaDesign, an increasing number of our clients are establishing their positions and goals in regards to climate action – so it’s our job to advise them how to authentically influence public perception and awareness. We can help them avoid greenwashing. We can start talking differently about sustainability.