Branding healthcare: Why it matters
COVID-19, legislation, specialty pharmacy growth, technology, market disruptions, generic drug pricing and industry consolidation are among the many factors impacting healthcare on a global scale. But perhaps the most significant impact will come as patients begin to see themselves as “real consumers” demanding a new retail approach to healthcare. So what does that mean for branding in healthcare? What changes can we anticipate? How can healthcare companies equip themselves for future success?
Fari Rastgoo (Marketing Manager at MetaDesign) spoke with Rupali Steinmeyer (Managing Director MetaDesign US, Head of Growth) in this connection. Here are excerpts from their conversation.