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        Announcement
    
        
        
            45 years of MetaDesign
         
        
        
     
            
    
                                                                                    
                                                                
    
        
            
        
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            Inclusivity means stronger brand equity
         
        
        
     
            
    
                                                                                    
                                                                
    
        
            
        
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            Number 1 for 25 times in a row
         
        
        
     
            
    
                                                                                    
                                                                
    
        
            
        
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            What will change look like in 2024?
         
        
        
     
            
    
                                                                                    
                                                                
    
            
    
                                                                                    
                                                                
    
        
            
        
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            Your employer brand and ROI
         
        
        
     
            
    
                                                                                    
                                                                
    
        
            
        
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            140 Jahre AOK: Die etwas andere Festschrift
         
        
        
     
            
    
                                                                                    
                                                                
    
        
            
        
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            When brands take a stand
         
        
        
     
            
    
                                                                                    
                                                                
    
        
            
        
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            Building brands: What generative AI can offer for brands right now.
         
        
        
     
            
    
                                                                                    
                                                                
    
        
            
        
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            Revolutionizing Graphic Design with AI-Generated Images: In 5 steps
         
        
        
     
            
    
                                                                                    
                                                                
    
        
            
        
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            MetaDesign Brand Personalities: Human-Like Interactive Personalities for Genuine Relationships
         
        
        
     
            
    
                                                                                    
                                                                
    
        
            
        
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            Driving success through the power of strategy and design
         
        
        
     
            
    
                                                                                    
                                                                
    
        
            
        
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            Red, Dot & Spicy
         
        
        
     
            
    
                                                                                    
                                                                
    
        
            
        
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            Joining MetaDesign after studies at HMKW
         
        
        
     
            
    
                                                                                    
                                                                
    
        
            
        
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            For better: how MetaDesign helps B2B company SIG on its way to net positive
         
        
        
     
            
    
                                                                                    
                                                                
    
        
            
        
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            The future of digital healthcare is bright, and distinctly human
         
        
        
     
            
    
                                                                                    
                                                                
    
        
            
        
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            Red Dot Exhibition
         
        
        
     
            
    
                                                                                    
                                                                
    
        
            
        
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            Red Dot Conversation with Daniel Leyser
         
        
        
     
            
    
                                                                                    
                                                                
    
        
            
        
        Announcement
    
        
        
            MetaDesign is ‘Red Dot: Agency of the Year’ 2022
         
        
        
     
            
    
                                                                                    
                                                                
    
        
            
        
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            Hey, check out my cool dance moves!
         
        
        
     
            
    
                                                                                    
                                                                
    
        
            
        
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            Jing-A x MetaDesign shortlisted at Cannes Lions 2022
         
        
        
     
            
    
                                                                                    
                                                                
    
        
            
        
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            A Very Human Take on Artificial Intelligence and the Question of Sentience
         
        
        
     
            
    
                                                                                    
                                                                
    
        
            
        
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            Realigning and rethinking retail
         
        
        
     
            
    
                                                                                    
                                                                
    
        
            
        
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            The magic behind great product design
         
        
        
     
            
    
                                                                                    
                                                                
    
        
            
        
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            Talking Climate – The Language of Change
         
        
        
     
            
    
                                                                                    
                                                                
    
        
            
        
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            Celebrating a branding icon
         
        
        
     
            
    
                                                                                    
                                                                
    
        
            
        
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            Adventures of our future work life
         
        
        
     
            
    
                                                                                    
                                                                
    
        
            
        
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            All good things come in threes
         
        
        
     
            
    
                                                                                    
                                                                
    
        
            
        
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            Staying sane in an insane world
         
        
        
     
            
    
                                                                                    
                                                                
    
            
    
                                                                                    
                                                                
    
        
            
        
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            Are we entering a new age of digital experience? Reflections on WWDC 2021
         
        
        
     
            
    
                                                                                    
                                                                
    
        
            
        
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            Integrity is the thing
         
        
        
     
            
    
                                                                                    
                                                                
    
        
            
        
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            How many female type designers do you know, Yulia?
         
        
        
     
            
    
                                                                                    
                                                                
    
        
            
        
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            Breaking Down or Building Back Better
         
        
        
     
            
    
                                                                                    
                                                                
    
        
            
        
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            Trust: The currency of healthcare branding
         
        
        
     
            
    
                                                                                    
                                                                
    
        
            
        
        Webinar
    
        
        
            Webinar recap: The future of brand design
         
        
        
     
            
    
                                                                                    
                                                                
    
        
            
        
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            Is your brand voice engaging? Here’s what it takes.
         
        
        
     
            
    
                                                                                    
                                                                
    
        
            
        
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            Impactful virtual brand spaces in six steps
         
        
        
     
            
    
                                                                                    
                                                                
    
        
            
        
        Announcement
    
        
        
            So near yet so far: Branded Virtual Spaces Pt. 3
         
        
        
     
            
    
                                                                                    
                                                                
    
        
            
        
        Podcast
    
        
        
            Corporate Social Responsibility in a changing world
         
        
        
     
            
    
                                                                                    
                                                                
    
        
            
        
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            Writing Great Experience Principles – 5 Tips
         
        
        
     
            
    
                                                                                    
                                                                
    
        
            
        
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            So near yet so far: Virtual brand spaces Pt. 2
         
        
        
     
            
    
                                                                                    
                                                                
    
        
            
        
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            So near yet so far: Virtual brand spaces
         
        
        
     
            
    
                                                                                    
                                                                
    
        
            
        
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            Branding healthcare: Why it matters
         
        
        
     
            
    
                                                                                    
                                                                
    
            
    
                                                                                    
                                                                
    
        
            
        
        Webinar
    
        
        
            Recap of our webinar: Branding in times of crises – A look at Asia
         
        
        
     
            
    
                                                                                    
                                                                
    
        
            
        
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            Dare to be different
         
        
        
     
            
    
                                                                                    
                                                                
    
        
            
        
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            Taking Advantage of Extending Reality
         
        
        
     
            
    
                                                                                    
                                                                
    
        
            
        
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            How to be productive while working from home
         
        
        
     
            
    
                                                                                    
                                                                
    
        
            
        
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            Why just survive when you can thrive
         
        
        
     
            
    
                                                                                    
                                                                
    
        
            
        
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            There will be no miracles here
         
        
        
     
            
    
                                                                                    
                                                                
    
        
            
        
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            Cultural change in theory is doomed to fail
         
        
        
     
            
    
                                                                                    
                                                                
    
        
            
        
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            The Sustainability Transformation – Leading Through Purpose
         
        
        
     
            
    
                                                                                    
                                                                
    
        
            
        
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            Automation of design management
         
        
        
     
            
    
                                                                                    
                                                                
    
        
            
        
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            What brands can learn from gaming
         
        
        
     
            
    
                                                                                    
                                                                
    
        
            
        
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            More than just branding for an extraordinary exhibition Part 2
         
        
        
     
            
    
                                                                                    
                                                                
    
        
            
        
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            More than just branding for an extraordinary art exhibition
         
        
        
     
            
    
                                                                                    
                                                                
    
        
            
        
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            Open to the unknown: a reflection on user experience forecasting
         
        
        
     
            
    
                                                                                    
                                                                
    
        
            
        
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            The age of IoT: Branding the invisible
         
        
        
     
            
    
                                                                                    
                                                                
    
            
    
                                                                                    
                                                                
    
            
    
                                                                                    
                                                                
    
        
            
        
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            Experience the next level of brand
         
        
        
     
            
    
                                                                                    
                                                                
    
        
            
        
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            Brands – The End of Digital Standardization
         
        
        
     
            
    
                                                                                    
                                                                
    
        
            
        
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            The Dada Brands –	When revolutionary niche-concepts become leading idea(l)s.
         
        
        
     
            
    
                                                                                    
                                                                
    
        
            
        
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            Identity – At the Heart of Management
         
        
        
     
            
    
                                                                                    
                                                                
    
        
            
        
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            Meaningful differentiation strategies
         
        
        
     
            
    
                                                                                    
                                                                
    
        
            
        
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            Your Design Sprint is Actually a Relay Race
         
        
        
     
            
    
                                                                                    
                                                                
    
        
            
        
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            Survival of the Relevant: The Evolution of Brand Governance
         
        
        
     
            
    
                                                                                    
                                                                
    
        
            
        
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            Branding in transition – four ways to get it right
         
        
        
     
            
    
                                                                                    
                                                                
    
        
            
        
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            Beyond the brand: are you experienced?
         
        
        
     
            
    
                                                                                    
                                                                
    
        
            
        
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            A Brand’s opportunity to nudge – for good.
         
        
        
     
            
    
                                                                                    
                                                                
    
            
    
                                                                                    
                                                                
    
        
            
        
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            OFFF: A Designer’s Life Squeezed into a 3-day Spanish Extravaganza
         
        
        
     
            
    
                                                                                    
                                                                
    
        
            
        
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            Brand Coherence Eats Consistency for Breakfast
         
        
        
     
            
    
                                                                                    
                                                                
    
        
            
        
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            Seven Pitfalls of Human Transformation in Organizations 2/2
         
        
        
     
            
    
                                                                                    
                                                                
    
        
            
        
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            The Human at the Center of the Digital Transformation 1/2
         
        
        
     
            
    
                                                                                    
                                                                
    
        
            
        
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            Trying to Fix a Broken Workflow
         
        
        
     
            
    
                                                                                    
                                                                
    
        
            
        
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            Brand Strategies for a Digital World
         
        
        
     
            
    
                                                                                    
                                                                
    
        
            
        
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            Taking It to the Streets
         
        
        
     
            
    
                                                                                    
                                                                
    
        
            
        
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            Branding with Zero Sugar
         
        
        
     
            
    
                                                                                    
                                                                
    
            
    
                                                                                    
                                                                
    
        
            
        
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            Goliath Gives David a Lift
         
        
        
     
            
    
                                                                                    
                                                                
    
        
            
        
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            How to Keep Up: Honest Thoughts of a UX Designer
         
        
        
     
            
    
                                                                                    
                                                                
    
            
    
                                                                                    
                                                                
    
        
            
        
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            About Reasonable Design Quality
         
        
        
     
            
    
                                                                                    
                                                                
    
        
            
        
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            Defining the Fifth Element
         
        
        
     
            
    
                                                                                    
                                                                
    
        
            
        
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            Why Retail Goes Beyond Interior Design
         
        
        
     
            
    
                                                                                    
                                                                
    
            
    
                                                                                    
                                                                
    
        
            
        
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            What Type Is Your Face?
         
        
        
     
            
    
                                                                                    
                                                                
    
        
            
        
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            Analog Touchpoints in a Digital World
         
        
        
     
            
    
                                                                                    
                                                                
    
        
            
        
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            A New Reality for Brands
         
        
        
     
            
    
                                                                                    
                                                                
    
            
    
                                                                                    
                                                                
    
            
    
                                                                                    
                                                                
    
        
            
        
        
            The Challenge to Design Business
         
        
        
     
            
    
                                                                                    
                                                                
    
        
            
        
        
            Managing Your Brand in 2017
         
        
        
     
            
    
                                                                                    
                                                                
    
            
    
                                                                                    
                                                                
    
            
    
                                                                                    
                                                                
    
        
            
        
        
            The Beauty of Deconstruction
         
        
        
     
            
    
                                                                                    
                                                                
    
            
    
                                                                                    
                                                                
    
        
            
        
        
            The Dangers of Guidance Overkill
         
        
        
     
            
    
                                                                                    
                                                                
    
            
    
                                                                                    
                                                                
    
        
            
        
        
            It Isn’t a Picture. It’s Who You Are.
         
        
        
     
            
    
                                                                                    
                                                                
    
        
            
        
        
            The Samsung Galaxy Crisis
         
        
        
     
            
    
                                                                                    
                                                                
    
            
    
                                                                                    
                                                                
    
        
            
        
        
            Coopetition: The Power of Many
         
        
        
     
            
    
                                                                                    
                                                                
    
            
    
                                                                                    
                                                                
    
            
    
                                                                                    
                                                                
    
            
    
                                                                                    
                                                                
    
            
    
                                                                                    
                                                                
    
            
    
                                                                                    
                                                                
    
            
    
                                                                                    
                                                                
    
        
            
        
        
            The Expressiveness of X’s
         
        
        
     
            
            
                    
    
                                                                                    
                                                                
    
            
    
                                                                                    
                                                                
    
        
            
        
        
            The Relevance of Branding in CRM
         
        
        
     
            
    
                                                                                    
                                                                
    
        
            
        
        
            A Framework for Brand Partnerships
         
        
        
     
            
    
                                                                                    
                                                                
    
        
            
        
        
            Leveraging Data, and Judging Singers
         
        
        
     
            
    
                                                                                    
                                                                
    
        
            
        
        
            How to Design Beyond Design
         
        
        
     
            
    
                                                                                    
                                                                
    
            
    
                                                                                    
                                                                
    
            
    
                                                                                    
                                                                
    
            
    
                                                                                    
                                                                
    
            
    
                                                                                    
                                                                
    
            
    
                                                                                    
                                                                
    
        
            
        
        
            Creativity Meets Social Engagement
         
        
        
     
            
    
                                                                                    
                                                                
    
        
            
        
        
            Interaction Design on the Right Scale
         
        
        
     
            
    
                                                                                    
                                                                
    
        
            
        
        
            Rebranding the New York Philharmonic
         
        
        
     
            
    
                                                                                    
                                                                
    
        
            
        
        
            Stepping into the World of Branding
         
        
        
     
            
    
                                                                                    
                                                                
    
        
            
        
        
            Six Tips for Aspiring Brand-Strategy Interns
         
        
        
     
            
    
                                                                                    
                                                                
    
        
            
        
        
            We-dentity and Brand Relationships
         
        
        
     
            
    
                                                                                    
                                                                
    
            
    
                                                                                    
                                                                
    
        
            
        
        
            Hitchhiker’s Guide to a Successful Brainstorming Session
         
        
        
     
            
    
                    
        
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