Is your brand voice engaging? Here’s what it takes.
When it comes down to branding, people often think about what a brand looks like visually and how the logo, colour and design make a recognizable appearance – a brand that differentiates from others. What sometimes is overlooked, is the brand voice. But, just as brand strategy and brand design, verbal identities are key to how consumers (both existing and potential) see and perceive brands. It is what makes them stand out from the crowd, its peers and what cuts through the noise of both physical and digital chatter.