Video is loading…

So near yet so far: Branded Virtual Spaces Pt. 3

Formats such as the classic trade fair are visibly losing their significance - and not only since COVID-19 Exhibition stands at last year’s IAA or other leading trade fairs are becoming smaller year on year and are staged with less expense.
The current situation is the ultimate catalyst for processes which already stood out clearly before. We therefore understand it rather as a booster for new ideas.