Dare to be different
How do brands stand out in an industry, where there is dozens of other brands and hundreds of products in the same category? Is branding key to success? And can it prevent brands from being harmed in times of crisis? Our Marketing Manager at MetaDesign Berlin, Farinaz Rastgoo, spoke to our Managing Director at MetaDesign Beijing, Mauro Marescialli, to find out about branding for FMCG companies in China.