Even though three years have past since we started working for our client TVS, I remember the beginnings of the project as if it was yesterday. Because the way we got to know the client was very special. It was definitely one of the most impressive experiences of my career, and I feel like it’s worth sharing.
TVS, one of the biggest two-wheeler brands in India, invited us to their headquarter in Bangalore and, even more exciting, on a trip through the fascinating country of India.
With a team of six composed of professionals from strategy, brand design, brand environments, and client management, we flew to Bangalore, where we started our journey. Once we landed, the team split into two. One half would interview employees at the TVS headquarters in Bangalore; the other started a pretty huge road trip across the country to visit dealerships in several cities and rural areas. The idea was to learn as much about the people, culture, consumption habits, and infrastructural circumstances as possible in no more than weeks. Lucky me, I was one of the traveling guys.