As in all areas right now, AI is finding its way into branding, raising the question of what it will bring us humans in the future. At present, it's clear: The use of AI in brand development is promising and is already enhancing the quality of the process. However, the 'brand at the push of a button' era is not yet upon us. Our roles are transforming, but continue to be vital. Aligning the language of humans and machines is a journey of mutual learning. We need to ensure automation helps empower human creativity, empathy, and courage. Competent application of this powerful tool still requires expert human supervision.
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Building brands: What generative AI can offer for brands right now.
MetaDesign's Global CEO, Daniel Leyser, discussed the interplay between artificial intelligence and human creativity in branding in an insightful article published on W&V.
