Copy: New Volkswagen – eine brand reinvents itself. With the New Brand Design the group creates more than just a new visual brand presentation. They initialize a new, holistic brand experience covering all touchpoints and all channels. The Roll out of the New Brand Design was done globally at every dealership. The particular challenge:
By designing a modular, scalable furniture and facility system, MetaSpaces helped Volkswagen transform its dealership facilities into experiential customer landscapes. Now dealers have the freedom to rapidly launch new dealerships and upgrade existing ones–quickly and inexpensively.
Die Händler haben jetzt die Freiheit, schnell und kostengünstig neue Autohäuser auszustatten und bestehende mit dem neuen Look & Feel zu modernisieren.
Want to find out more about Virtual Brand Spaces? Go to our dedicated product page.
Stephan Maus stephan.maus@metadesign.com +49 30 59 00 54 0
