R+V Versicherung wants to take the next step in order to be able to really exploit the existing potential of the good business development.
On the other hand, there are a number of hurdles: an unclear, fragmented brand image with interchangeable messages, a lack of autonomy in the cooperative financial group and the resulting low level of awareness and a corporate design that was not made for the digital age.
Through a deep immersion in all areas of the company and numerous co-working sessions, we uncovered the cooperative core of the company together with the customer - and then translated it into a systematic user experience.
The new brand identity expresses the values and attitude that can already be felt in the company, but which until now could not be experienced to the same extent by customers.
Milestones and project goals were managed in an agile manner and successfully realized with close involvement of the customer. At the same time, our user-focused methods such as Experience Principles Development, Visual Compass and Design Sprints ensured clear content management.
Thanks to rapid prototyping and an iterative approach to UI design, the new brand identity can be experienced quickly and directly.
A flexible and digital design system has been developed through a deep immersion into the organization and a user-oriented strategy foundation.
The new brand identity allows the cooperative idea to become part of the corporate design by combining elements such as colours, images or illustrations community, personal proximity and regional reference. The R+V logo functions as a connecting element, becomes a constant in communication and thus also meets all requirements of digital touchpoints.