Committed to long-term brand leadership and an ever stronger international orientation, the global finance specialist based in Zurich entrusts us with a strategic mandate. In its process of transformation, Vontobel puts attitude first. The unwavering belief in the possibilities of the future in order to create ever new chances for their customers becomes the guiding star. We closely accompany Vontobel in its process turning their brand into a true management instrument.
Changing customer behavior, an industry in transition, a generational change as well as a positive business trend at Vontobel generate impetus to review the brand substantially.
Committed to long-term brand leadership and an ever stronger international orientation, the global finance specialist based in Zurich entrusts us with a strategic mandate. The goal is to identify its strengths and to position the brand with confidence in the market.
In times of change, Vontobel chooses character, a clear stance and profile.
Vontobel has an unwavering belief in the future and its possibilities, creating ever new chances for their customers. This utterly forward-oriented attitude is the guiding star for all their actions. The brand advances to a key management instrument, being entitled to lead Vontobel into the future.
What we did
A promise requires action to follow: with a bold brand appearance and elaborated communication activities, Vontobel sends clear signals.
Branding and positioning process on a global scale
Expressive visual and verbal brand appearance
160 ambassador workshops
Brand experience portal
Large-scale global storytelling launch campaign
Dozens of implementations in digital and print media
Ongoing close partnership
A clear stance and a bold result, the new brand gives Vontobel the expected distinct profile.
What once was one of many is now a multidimensional, agile and confident brand with impetus. Its strong can-do attitude and identity are boldly expressed in form and content of the brand. Defined key topics and a continuously active and constructive debate along the brand positions Vontobel the longer the more as a thematic leader in the industry.
Numbers speak for themselves
1,685 employees on overall 160 brand workshops
+ 388% website views after the launch
3,841,898 online impressions during the own your success campaign
1 CEO ahead of everybody: Zeno Staub, banker of the year 2018