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Vontobel

Driven by the power of possibility

Sector

  • Financial services

Services

  • Brand identity systems (CI/VI)
  • Interaction and experience design (UI/UX)
  • Dynamic design guidelines
  • Brand implementation
  • Brand communications (internal and external)

Committed to long-term brand leadership and an ever stronger international orientation, the global finance specialist based in Zurich entrusts us with a strategic mandate. In its process of transformation, Vontobel puts attitude first. The unwavering belief in the possibilities of the future in order to create ever new chances for their customers becomes the guiding star. We closely accompany Vontobel in its process turning their brand into a true management instrument.

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The situation

Changing customer behavior, an industry in transition, a generational change as well as a positive business trend at Vontobel generate impetus to review the brand substantially. Committed to long-term brand leadership and an ever stronger international orientation, the global finance specialist based in Zurich entrusts us with a strategic mandate. The goal is to identify its strengths and to position the brand with confidence in the market.

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Our strategy

Attitude first

In times of change, Vontobel chooses character, a clear stance and profile. Vontobel has an unwavering belief in the future and its possibilities, creating ever new chances for their customers. This utterly forward-oriented attitude is the guiding star for all their actions. The brand advances to a key management instrument, being entitled to lead Vontobel into the future.

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Vontobel Metadesign Brand Identity Overview Applications

What we did

A promise requires action to follow: with a bold brand appearance and elaborated communication activities, Vontobel sends clear signals.

  • Branding and positioning process on a global scale
  • Expressive visual and verbal brand appearance
  • 160 ambassador workshops
  • Brand experience portal
  • Large-scale global storytelling launch campaign
  • Dozens of implementations in digital and print media
  • Ongoing close partnership
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Our solution

A clear stance and a bold result, the new brand gives Vontobel the expected distinct profile. What once was one of many is now a multidimensional, agile and confident brand with impetus. Its strong can-do attitude and identity are boldly expressed in form and content of the brand. Defined key topics and a continuously active and constructive debate along the brand positions Vontobel the longer the more as a thematic leader in the industry.

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Vontobel Metadesign Brand Identity Overview Digital 03

Numbers speak for themselves

  • 1,685 employees on overall 160 brand workshops

  • + 388% website views after the launch

  • 3,841,898 online impressions during the own your success campaign

  • 1 CEO ahead of everybody: Zeno Staub, banker of the year 2018

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Need more information?

Contact MetaDesign Zürich +41 44 560 34 21