Bee Case 01

heybee

Bringing the vibrant nature of bees to life in a new consumer brand

Sector

  • Consumer goods & retail

Services

  • Naming
  • Brand identity
  • UI/UX design
  • Packaging design

Four innovative minds, one startup, one idea: to create a health and lifestyle product brand powered by bees. The ambition is to become the market leader for natural products based on propolis in the fields of wellness, health, and nutrition, in Europe and worldwide. But propowhat? Propolis is a resinous substance collected by honeybees from buds, sap, and other botanical sources. Its organic elements contribute to its antibacterial, antiviral, and antioxidant properties, making propolis a natural remedy for thousands of years already.

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To bring this natural power and product to life in a brand, as busy as bees and humming like a hive, we created the heybee brand in one month. In a highly collaborative and agile process, we developed the strategy, the brand name, the visual identity, and the packaging design from scratch.

The new name is the result of a broad creative exploration in parallel with intensive trademark checks. heybee stands for the friendliness and convenience of the product as a supportive natural remedy in everyday life. The word mark and the super symbol reflect the light and lively spirit of the bee dance.

The color Bee Yellow characterizes the category code, complemented by the natural tones named Nature Green, Berry Purple, Stone Gray, and Earth Brown. Through the simple nature of the imagery, we enable the startup to easily and independently create impactful visuals using AI. With attention to detail, the typography is dotted with small elements that resemble bees' antennae. Orchestrated like a beehive, heybee reflects the surprising, inspiring and joyful, yet efficient and reliable character of a brand at the intersection of health and lifestyle.

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