Md Web Cases Cembra 02

Cembra Money Bank

With its separation from General Electric, the Swiss financial institution GE Money Bank returns to its roots.

Sector

  • Financial services

Services

  • Messaging and claims
  • Brand identity systems (CI/VI)
  • Interaction and experience design (UI/UX)
  • Brand implementation
  • Brand communications (internal and external)
  • Brand governance (blueprint and monitoring)

A symbol of the new identity is the Pinus cembra, the Swiss stone pine. Considered the queen of the Swiss Alps, it flourishes even under extreme conditions. Cembra enables growth in the spirit of flexible solutions for customer’s individual needs.

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