Multiple tasks appeared within this project: a strong visibility and presence of the brand, the easy navigation in Telekom business premises and shops, and a consistent implementation in all locations. Furthermore, the idea of ”Living Magenta” was meant to be expressed spatially through the succinct usage of the brand color.
MetaDesign takes three-dimensional visibility to the Deutsche Telekom brand evolution with a comprehensive internal and external wayfinding system.
Designed for use throughout Europe and custom-tailored for each location, the system not only provides easy-to-follow signage, it also displays Deutsche Telekom’s unique brand characteristics, bringing them to life at every touchpoint.
Most recently, the logo at the corporate headquarters in Bonn was equipped with innovative lighting technology. The "T" can respond to social events and illuminates with a digital flower on Valentine’s Day.
Stephan Maus stephan.maus@metadesign.com +49 30 59 00 54 0
