Deutsche Telekom
MetaDesign brings three-dimensional visibility to the Deutsche Telekom brand evolution with a comprehensive internal and external wayfinding system.
Designed for use throughout Europe and custom-tailored for each location, the system not only provides easy-to-follow signage, it also articulates Deutsche Telekom’s unique brand characteristics, bringing them to life at every touchpoint.
The logo at the corporate headquarters in Bonn was equipped with innovative lighting technology and the “T” also illuminates with a digital flower on Valentine’s Day.
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