We bring the textile world together.
Groz-Beckert partnered with MetaSpaces to make its complex product offering visually tangible to large tradeshow audiences. The 1650 sqm site was designed to create a powerful brand experience.
Hybrid exhibition design:
Groz-Beckert
The solution was to create a highly interactive, decentralized spatial design with a clear structure and flow.
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One such example was the media tunnel: by using visual animations, potential customers were able to build deeper and more personal connections with the Groz-Beckert products.
Need more details?
Stephan Maus stephan.maus@metadesign.com +49 30 59 00 54 0
