New Volkswagen – eine brand reinvents itself. With the New Brand Design the group creates more than just a new visual brand presentation. They initialize a new, holistic brand experience covering all touchpoints and all channels. The Roll out of the New Brand Design was done globally at every dealership. The particular challenge:
• Different architectural styles and area sizes. • Incorporate existing stock elements
By designing a modular, scalable furniture and facility system, MetaSpaces helped Volkswagen transform its dealership facilities into experiential customer landscapes. Now dealers have the freedom to rapidly launch new dealerships and upgrade existing ones–quickly and inexpensively.
Ein Beispiel dafür ist der beeindruckende, immersive Medientunnel mit grafischen Animationen, der zu potenziellen Kunden eine tiefere, persönliche Verbindung zu den Groz-Beckert Produkten herstellte.
Want to find out more about Virtual Brand Spaces? Go to our dedicated product page.
Caroline Ernst caroline.ernst@metadesign.com
