Kaercher GM2

Virtual Brand Space:


  • Industrial


  • Spatial design (retail, trade, signage)

How to maintain continued brand communication and vivid exchanges even without physical contact?

Where to move with a trade show presence when there is no physical trade show venue? Take it to the web, where everyone has 24/7 access!

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We transformed Kärcher's planned IFA trade fair concept into an exciting, virtual experience: Clients and partners can experience the latest innovations, learn about the Kärcher brand and make new contacts.

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Once established, we reach not only thousands of trade fair visitors, but also millions of potential future clients.

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Kärcher Global Meeting

Every year, hundreds of international participants from sales teams around the world meet at the Kärcher headquarter to learn about the latest products and innovations. Due to the pandemic, the meeting took place virtually. The Virtual Brand Space was expanded for this purpose.

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In numerous virtual spaces, the product managers showed interactive digital product presentations. In addition, personal discussions could be held in separate rooms.

We helped Kärcher show how to stay in touch with important target groups and how innovative solutions can be linked to a company's existing digital infrastructure.

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