Kaercher GM2

Virtual Brand Space:
Kärcher

Sector

  • Industrial

Disciplines

  • Spatial design (retail, trade, signage)

How to maintain a presence and exchange even without physical contacts.

Today, the family-owned company Kärcher is considered the world's leading supplier of efficient and resource-saving cleaning systems. Kärcher makes the difference through top performance, innovation and quality.

Where should you/we take my trade show presence when there is no trade show? Take it to the web, where everyone has 24/7 access.
We transformed Kärcher's planned IFA trade fair concept into an exciting, individual virtual experience.
Here, customers, partners and media can experience the latest innovations, learn about the Kärcher brand and build contacts.
Once established, we reach not only thousands of trade fair visitors, but also millions of interested people.

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Kärcher Global Meeting

Every year, hundreds of international participants from sales teams around the world meet at Kärcher to learn about the latest products and innovations.

In pandemic, the meeting took place virtually. The Virtual Brand Space was expanded for this purpose.

In numerous virtual spaces, the product managers showed interactive digital product presentations. In addition, personal discussions could be held in separate rooms.

We helped Kärcher show how to stay in touch with important target groups and how innovative solutions can be linked to a company's existing digital infrastructure.

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