Schweizer Paraplegiker-Gruppe

The Swiss Paraplegic Group (SPG) is the epitome of holistic rehabilitation and lifelong support for people with spinal paralysis throughout the country. With 1.9 million members, it is one of the most important solidarity organizations in Switzerland. The key to this success story is a globally unique network of highly specialized medical care, integration into work, family and society, and targeted research. In the context of success, increasing growth and specialization in the various service areas, the SPG was faced with the challenge of communicating its profile clearly and effectively to the market - in particular to future employees and specialists, as well as to the members and donors who are indispensable to the SPG.

We have clarified the roles of the individual organizations within the group, defined their communication behavior and translated it into a new, unifying brand experience. In doing so, we make the SPG and its organizations tangible as a companion that puts people at the center and meets them at eye level. A logo consisting of a common figurative mark and the name of the respective organization creates the desired clarity in communication. An open, movable super sign in the form of a cross-P acts as a central, pulsating design element, creating a dynamic, shared visual language - hand in hand with the color blue, complemented by other subtle shades for accents. The headline typeface Juneau stands for the personal and emotional nature of SPG, while Frutiger represents the precision of highly specialized medicine. A flexible layout principle allows the organizations to make their communication easily accessible. An overarching brand language with specific messages for the organizations rounds off the overall experience.

(Bilder: Schweizer Paraplegiker-Stiftung)