MetaDesign has developed the creative concept 'I am a Learner'. This concept reflects the robots' intelligence as they continuously learn in virtual and real urban environments, becoming more efficient at reaching their destination. It also reflects the company's belief that continuous learning is vital for succeeding in such a dynamic, billion-dollar market with ever-changing needs.
This idea takes shape in the new brand experience. The new name, RIVR, draws inspiration from the dynamism and vitality of rivers, as well as their ability to overcome obstacles and always find a way forward. At the same time, RIVR stands for 'Reinventing Robotics'. A moving pointer taken from the monogram R in RIVR interacts intuitively with its surroundings, constantly realigning itself and shaping the brand experience in new and exciting ways at various touchpoints. The eye-catching color yellow sets a positive, progressive tone in the near-future delivery world, where people continue to play a leading role.
