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Deutsche Telekom

E-learning about the Telekom brand: interactive and award-winning

Sector

  • Technology & telecommunication

Services

  • UI/UX design
  • Experience planning
  • Experience Design
  • Naming + Claiming
  • Prototyping
  • E-Learning + Blended Learning
  • Brand Certifications
  • Brand Trainings

The Telekom brand has been built up over years and is now an important asset for the company. With more than one hundred agencies and 220,000 employees worldwide, the simple training in relevant content from the field of brand strategy and design has been decisive for success. In order to guarantee a consistent brand identity in all countries and media, training is required in the form of interactive e-learning.

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The Situation

Four aspects were of central importance from conception to implementation of the e-learning tool. On the one hand, there is the simple preparation of the content, and on the other the appealing creative implementation. All information is easy to track and understand. Interactive and multimedia content also ensure a motivational user experience. In addition, the training in the brand management system is integrated and allows access to other content.

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Our Strategy

Four aspects were of central importance from conception to implementation of the e-learning tool. On the one hand, there is the simple preparation of the content, and on the other the appealing creative implementation. All information is easy to track and understand. Interactive and multimedia content also ensure a motivational user experience. In addition, the training in the brand management system is integrated and allows access to other content.

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Our Process

The close interconnection between strategy, design and external partners as a guarantee for a tailor-made solution development. The overarching cooperation between agency, client and programmers makes it possible to completely customize the content. In this way, the tool can be tailored precisely to all client needs.

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Our Solution

The one-hour e-learning tool makes it very easy for the users to obtain extensive know-how on the Telekom brand. Through preparation, on-boarding of new employees becomes more efficient in terms of time and resources. The design and structure of the learning content make the tool accessible for employees from all positions. After passing successfully, each participant receives an individual certificate which verifies their learning success.

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Need more information?

Contact MetaDesign Düsseldorf +49 211 69 07 87 21