We express this ambition for PostFinance in a fresh brand experience. The centerpiece is a logo consisting of a dynamic cross and a characteristic word mark. The new symbol connects and shows that PostFinance has Switzerland at its heart. At the same time, it reflects the togetherness of PostFinance employees and their partners in the financial market. As a strong and variable design element, the logo enables PostFinance to make its brand easily and consistently recognizable in a digital, moving and static context.
In terms of color, the familiar Swiss Post yellow shows that PostFinance will continue to be the ‘yellow bank’ in the future. In addition, an elegant petrol together with the colors light blue and grapefruit set fresh accents. Speaking of fresh: goodbye Frutiger, hello PostFinance Grotesk! By choosing its own corporate typeface, PostFinance is making another statement in the banking market. The new corporate typeface continues the dynamism and freshness of the logo and wordmark. The friendly, open, and clear character of PostFinance Grotesk is a key feature of the new image.
