To increase VAT’s brand recognition across various customer segments and raise its profile as an innovative hidden champion among B2B customers and in talent recruitment, we have guided the brand into the future. Inspired by the strategic guiding principle “Empowering your tomorrow,” a 360° brand platform—ranging from digital interfaces to packaging—brings together all touchpoints, enabling VAT to manage its brand in a carefully orchestrated and effective manner.
For the visual brand experience, we placed the vacuum valves at the center, just as we do with the technology itself. Inspired by their design language, the new design principle emphasizes the precision and purity of the vacuum solutions, supported by the color green, which has long stood for VAT in the industry.
With the evolved brand, VAT further clarifies its role as a global innovation leader and makes its visionary spirit and uncompromising pursuit of excellence in every detail visible.
