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DHL

Sector

  • Transport & logistic

Services

  • Brand portfolio and architecture
  • Brand identity systems (CI/VI)
  • Brand governance (blueprint and monitoring)
  • Brand help desk

If you’re responsible for directing entire flows of goods around the globe every minute, you expect the same precision and dynamism in managing your brand. Since 2007, MetaDesign has been developing and implementing new processes and tools for the logistic giant DHL, in order to manage the brand even more effectively. The result: 220 countries and territories working in sync. And the DHL brand is at home all around the world.

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More than 10,000 templates, tools, and media are available on the DHL Corporate Net. The average number of clicks needed to find the right one: two. That’s “Excellence. Simply Delivered.”

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“DHL is a dynamic company. That’s why a flexible brand management system is vital to managing the DHL brand successfully. The design refresh shows this dynamism to the outside world as well.”

Nicole Weber, Deutsche Post DHL Group, Corporate Brand Marketing

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