Unbenannt

Great Dane

Sector

  • Transport & logistics

Services

  • Brand strategy
  • Brand identity
  • Brand implementation

Great Dane, a company with a 120-year history in the trailer industry, chose MetaDesign as a partner to create the new identity of the brand. Our goal was to build and strengthen Great Dane’s reputation as the transportation solutions leader delivering innovative products and exceptional services.

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It was time for this legacy brand to look boldly forward.

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A visual identity that expresses modern innovation while still accentuating reliability. A new brand experience that is seamless, connected, transparent. Combining the premium with the personal. With the look and feel of a trusted companion connecting people to the future mobility of goods.

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“MetaDesign has brought the expertise of an international design firm–all with a personal connection–making them the perfect partner to help Great Dane reach its brand potential.” 

Kevin Carpenter, Sr. Manager Creative and Content

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