Meta Design_23me-08_bearbeitet


A pioneer in the field of personal genetics, 23andMe needed a brand that would appeal to consumers without losing its scientific credibility.


  • Healthcare


  • Brand identity systems (CI/VI)
  • Dynamic design guidelines

The identity created by MetaDesign is unique within the stark healthcare landscape. Comprised of 23 distinct yet visually unified logos, it references the building blocks of DNA in a friendly, approachable way.

23Andme Webcover Ill V2
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23Me Website
Metadesign 23Andme Spit Kit Packaging Design
Metadesign 23Andme Brochure Design
23Me Posters
23Me Brochure
Metadesign 23Andme Brand Graphics

“The identity successfully reduces the intimidation associated with the field of personal genetics, thus distinguishing the brand in an emerging and exciting field.

Anne Wojcicki, Co-Founder, 23andMe

23Me Overview
Metadesign 23Me 04
Metadesign 23Andme Branded Promotional Items Design

Need more details?

Contact MetaDesign San Francisco +1 415 293 23 40