We chose a monoline, monospace typeface – albeit one with a refined feel – to evoke computer code. The selective use of ASCII art is another way the brand can connect with programmers.
Some brands aim for mass appeal. Others focus on a very specific audience.
SRC:CLR (pronounced “source clear”) is a startup that wants developers to rethink their approach to software security. We created a brand identity that speaks to developers – and developers only.
"MetaDesign didn’t brand us; they helped us understand who we were and how to tell people visually what we care about, and the results are speaking for themselves."
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