AR Header fin

Deutsche Telekom

Mixed Reality Experience


  • Technology & telecommunication


  • UI/UX design
  • Motion design (A/V)
  • Web and app design
  • Brand implementation
  • Brand communications
  • Employee engagement
  • Study
  • Digital design

Experience Telekom Liquid Design in fascinating augmented reality!

With the Liquid Design AR app, you can virtually and interactively get familiar with the new and flexible Brand Design. Discover different topics in augmented reality and change the design in a playful way. You can also use additional information, such as video tutorials, which provide you with a more detailed description of design elements and the new design system.

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App Highlights

Choose between different topics such as sports or product to try the new Liquid Design on different categories. Rearrange the Magenta shapes or headlines, for example, exchange the photo motif and immerse yourself in the spatial elements of the design. In the gallery, you can find video tutorials that provide a simple introduction to each element of Liquid Brand Design and explain the most important guidelines for its application.

Start the AR experience

Scan the QR code and download the application to get started with the experience. Center the visual on your smartphone display or place the visual virtually in standalone mode. Visit also the Liquid Design AR Microsite for more information.

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AR Icon

We developed an AR icon to indicate the availability of virtual content on analog and digital touchpoints. The entry is made via a QR code, which then redirects to an app or an application in the browser.

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New guideline supports Telekom AR projects

In order to be able to design all AR applications in line with our brand in the future, we have created a new guideline for handling and using augmented reality. It is intended as an inspiration and guide for all interested parties and users.

In an easy-to-understand manner, it provides important information and tips on the basics and provides concrete support for the implementation of AR projects.

All guidelines and principles for creating Telekom AR experiences are available on Telekom Brand & Design.

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Need more details?

Contact MetaDesign Düsseldorf +49 30 59 00 54 0