Together with Topik, MetaDesign has summarized this achievement in the 'Built Environment' manifesto and made it tangible in the brand experience. Inspired by Aristotle's 'topik', which describes the art of reasoning and argumentation, and the Greek 'topos' (place), the new name TOPIK leads the experience as a pure word mark. Visually, strong contrasts, generous spaces, playful staging and a narrative style with surprising twists underline the brand's clarity and independence, while CGI visualizations make TOPIK's abstract range of products and services tangible. Target-group-specific messages and tonality principles complete the overall experience.
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Topik
From vision to built space
From industrial sites and residential areas to entire city districts and university hospitals: Facilities and building complexes of this kind reflect what the economy, environment and society need in a networked tomorrow. This is where Topik comes in, developing integrated strategies for future-proof spaces. As a central visionary player and coordinator, Topik brings together the right people, perspectives and expertise. The result: unique places that are relevant for generations to come and visions that become reality.
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