This diversity of services and ways of thinking has been captured by MetaDesign for TOPIK in brand positioning and brand experience. Inspired by Aristotle's "Topik" as the art of argumentative weighing, the name and visual identity combine materiality with structure. The logo reflects this approach – dynamic, powerful, and yet orderly. In this way, TOPIK also visually creates clarity in complexity and conveys a consistent brand experience from A for appearance to Z for target audience communication.
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Topik
From Vision to Built Space
The Built Environment: The term describes the space in which we live and work. Universities, hospitals, future urban districts (etc. – TBD) are reflections of what people want and need. This requires concepts, strategies, and ideas. TOPIK brings together expertise in area development, portfolio management, client representation, and project management, weaving competencies and interests, bringing the right people and their perspectives to the table, and transforming visions into real spaces.
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