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University of St.Gallen

Becoming the leading center of excellence

Sector

  • Academia

Services

  • Brand architecture
  • Brand identity systems (CI/VI)
  • Digital design
  • Design consulting

The University of St.Gallen (HSG) was founded in 1898 as a business academy. Since then, professionals from all over the world have met here to create a real impact for business and society. The University of St.Gallen thus occupies a unique position in Europe, which it constantly expands through new, future-oriented disciplines in an increasingly competitive international environment. The aspiration: to be the leading center of excellence in Europe.

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We developed a brand story and design that get to the heart of the leadership claim and emotionalize the brand. An iconic logo in the familiar green tone of the St.Gallen coat of arms underscores the university's origin and unity across its numerous institutes. Furthermore, we developed the "Impact Space", a design element to situationally highlight and emphasize the university's intended impact.

In doing so, we enable all institutes of the University of St.Gallen to communicate coherently and purposefully across all touchpoints, simply and with the necessary flexibility, and to express the common aspiration of the University of St.Gallen.

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