We developed a brand story and design that get to the heart of the leadership claim and emotionalize the brand. An iconic logo in the familiar green tone of the St.Gallen coat of arms underscores the university's origin and unity across its numerous institutes. Furthermore, we developed the "Impact Space", a design element to situationally highlight and emphasize the university's intended impact.
In doing so, we enable all institutes of the University of St.Gallen to communicate coherently and purposefully across all touchpoints, simply and with the necessary flexibility, and to express the common aspiration of the University of St.Gallen.
