Originally asked to focus solely on the packaging, we convinced the company to update the ECOS logo, too. We then helped them develop a plan for informing consumers of the change.
Earth Friendly Products
Being first has its benefits, and its drawbacks.
Earth Friendly Products started selling “green” cleaners fifty years ago. While still a leader in the space, the family-owned business now faces competition from all sides. To survive in this new marketplace, the brand needs to look relevant but also remain familiar to long-time customers.
Our strategy work led us to identify the phrase “pure love” as a brand core. The messaging we wrote for the brand builds on that core.
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