Metadesign Earth Friendly Products Ecos Family Packaging

Earth Friendly Products

Being first has its benefits, and its drawbacks.

Sector

  • Consumer goods & retail

Disciplines

  • Positioning
  • Market and brand equity insights
  • Messaging and claims
  • Brand identity systems (CI/VI)
  • Packaging design

Earth Friendly Products started selling “green” cleaners fifty years ago. While still a leader in the space, the family-owned business now faces competition from all sides. To survive in this new marketplace, the brand needs to look relevant but also remain familiar to long-time customers.

Metadesign Earth Friendly Products Ecos Founder
Metadesign Earth Friendly Products Ecos Laundry Detergent Packaging 2

Originally asked to focus solely on the packaging, we convinced the company to update the ECOS logo, too. We then helped them develop a plan for informing consumers of the change.

Logo ecos
Metadesign Earth Friendly Products Ecos Laundry Detergent Packaging
Metadesign Earth Friendly Products Ecos Family Packaging

Our strategy work led us to identify the phrase “pure love” as a brand core. The messaging we wrote for the brand builds on that core.

Metadesign Earth Friendly Products Ecos Oxo Bright Packaging
Metadesign Earth Friendly Products Ecos Dishmate Packaging

Need more information?

Contact MetaDesign San Francisco +1 415 293 23 40