We’ve reimagined a true German original. The rebranding of Gabor strikes a careful balance between heritage and now – between a legacy as a women’s shoe brand and a look that speaks to everyone today.The new design is clear, flexible and confidently present. Typography, layout, attitude – everything tells a story of quality, comfort and a brand that keeps moving. For those who’ve known Gabor for years. And for those just finding out what a good shoe really feels like.
Not just a pretty face.
Yes, the new look is the first thing you see – but below the pretty surface there something bigger: a deeper transformation that’s reshaping the business from the inside out.
This change goes way beyond aesthetics. It’s strategic. It’s structural. And it touches every part of the company. On the one hand, it brings Gabor closer to its consumers – listening closer, understanding better. On the other, it strengthens presence – across several online platforms, the brand’s own webshop, and out there in physical multibrand stores.
It opens up new markets, addresses new audiences, and the collection itself is becoming more focused to sharpen the brand's profile. In short: Gabor is taking big steps. In lots of directions. All at once.
Gabor knows: a strong brand doesn’t just help consumers find their way – it helps the company find its own. Or, as Sascha Negele, member of the executive board and responsible for Customer and Brand puts it:
"The brand is our core – from it, we shape our product and distribution strategy. That’s how we become a truly brand-led company, centred around the needs of our consumers." A clear commitment, a strategic compass – and a brand ready for what’s next. Confident. Relevant. Closer than ever.
Less ego. More echo.
Transformation needs clarity. That’s exactly where MetaMinds comes in – our platform for real collaboration.
Throughout the entire process, we didn’t just work with the client – we worked with the people we’re designing for: the consumers. A constant panel of real voices gave us ongoing feedback – honest, direct, and sometimes a little uncomfortable.
It all fed into the process: wishes, lightbulb moments, objections. From the first insight to strategy to the final design, MetaMinds kept us connected – to the market, to real needs, to what really matters.
V2 Strategy you can actually see.
Sounds theoretical. It wasn’t. The strategic goals were made tangible: In design. In the presence. In the details. And most importantly: it wasn’t a solo act. Internal teams, external experts, and consumers – all had a seat at the table. All were heard. The result? A design that feels honest, because it came from an honest process. One that adapts – to people’s needs, and to where the brand’s heading next.
Timeless in character. Tailored in width.
The typography in our logo plays with width – just like our shoes. Our new font is more than a visual change – it’s a statement.
Inspired by our shoes, it’s modern and edgy on the outside and always soft on the inside.
We don't pose. We show up.
The image style is an important part of Gabor‘s new look and feel.
It creates iconic moments, conveys a confident attitude, and sets fashion-forward impulses. It is driven by dynamic perspectives, strong
contrasts, and unexpected storytelling.
We don't pose. We show up.
The image style is an important part of Gabor‘s new look and feel.
It creates iconic moments, conveys a confident attitude, and sets fashion-forward impulses. It is driven by dynamic perspectives, strong
contrasts, and unexpected storytelling.
From rebrand to roadmap.
Design and strategy go hand in hand – reaching new audiences without losing touch with the brand´s heritage.
A brand that provides more clarity for existing markets and is ready for new ones. This is just the beginning. The new look already sets the tone: for collection development, product design, and everything that’s coming next. In short:
Nothing’s finished here. We’re only just getting started.
