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Porsche

The transformation of an iconic brand: Porsche’s new brand design is simple, modern, and emotional. And unmistakably Porsche.

Sector

  • Automotive & mobility

Disciplines

  • Brand identity systems (CI/VI)
  • Brand governance (blueprint and monitoring)
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“We wanted to make our brand appear more emotional and still retain typical Porsche elements such as the characteristic white space.”

Robert Ader, Director Marketing Communications, Porsche AG

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