Moving energy forward
Ambitious climate goals require industries, businesses and communities to generate energy sustainably. INNIO supports the sustainable journey and energy transition with new technologies, energy solutions and services that will enable a cleaner future.
INNIO is a leading energy solution and service provider headquartered in Jenbach, Austria. A global team of more than 4,000 experts provide life-cycle support for more than 55,000 engines delivered under the Jenbacher and Waukesha brands worldwide. The service network spans more than 100 countries.
Conception of an INNIO House of Brands strategy to enable the Jenbacher, Waukesha and myPlant brands to operate independently in the market.
Development of a corporate design for the new umbrella brand INNIO.
Implementation and global rollout of all touchpoints.
The new digital experience for INNIO evolves with each touch of the user’s mouse. Our brand ethos of “Moving energy forward” is brought to life through a cutting-edge digital experience that adapts seamlessly to your every move.
The interactive components perfectly embody the brand’s core idea of “Moving energy forward”, making users feel part of the movement towards change.
INNIO’s modular design system allows messages to be communicated in an exciting way, whilst maintaining consistency and recognizability throughout the various touchpoints.
Layouts can vary from confident full spreads with a bold use of typography, to split-layouts, in order to optimally harmonize more detailed texts and contents.
Relatable, confident, energetic – The visual world of INNIO translates its core values into an exciting and high quality image style.
INNIO’s many fields of action are made accessible through exciting perspectives, a variety of motifs and a captivating photographic style.
INNIO’s Jenbacher, Waukesha and myPlant brands were bundled under a common strategic umbrella: the INNIO Group.
Typography is the basic element that creates identity and makes the new corporate design appear bold, modern and energetic. These principles flow together as a holistic brand identity. Breathing and movement are visualized interactively through the touchpoints.
Brand strategy and relaunch of the new international umbrella brand INNIO.
A modular design system that intuitively guides the viewer through the brand experience.
Development of a brand styleguide
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