For the people of its region Avacon is always close by. Not just geographically but also emotionally.
The brand’s new positioning highlights Avacon distinctive features: being approachable, hands-on and reliable. Here merges technical competence with a down-to-earth attitude. Thereby, Avacon paves its way from classic grid provider to a forward thinking energy partner for its region.
What we did
In an agile and modular process a new strategic and visual basis were development:
- Brand consulting & strategy
- Brand design & UX/UI
- Supervision of launch event for all employees and other important stakeholder
- Creation of internal brand activation & external engagement measures