In an incredibly short time frame only made possible in close, productive collaboration with the client, we laid the strategic foundations for the newly independent company. The new strategy accentuates TK Elevator's strong heritage and sets a clear vision for the future: to be the people-centric brand leading the elevator industry.
Moving forward, we iteratively evolved the brand design across all imaginable touchpoints in weekly intervals, reviewing and developing all aspects of the design in exchange with the international core team.
Notable aspects of the design challenge were not only size and scope, but also meeting the need of the international, decentralised teams and customer base, taking the implications of visual cues, form and colour across various cultures into consideration. In addition, it was critical to develop a design system that supported and enabled the company's growing digital service offerings which will only expand in the future, ensuring a scalability and granularity for diverse applications.