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Tonhalle-Orchester Zürich

An ode to the orchestra

Sector

Arts & culture

Services

Purpose, mission, vision
Brand identity
Web design
Brand communications

The Tonhalle-Orchester Zürich is one of the world's leading orchestras. Now it is writing the next chapter of its success story: a new music director at the helm and the return to the newly restored concert hall provided the initial spark for a rebranding. This gives the orchestra a new voice and expresses its commitment to excellence. It stands for the vibrancy of sound, the thrill of experience and the relevance of classical music today.

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Visually, soundscapes characterize the passion of the orchestra. They take centre stage with a conductor-like logo, orchestrating a body of bold colours and abstract imagery. A new dynamic, animated typeface, as vibrant as music, translates the thrill of live music into a visual communication that resonates with all audiences and – after long lockdowns – draws them back into the concert hall.

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