Born for a new era of cars
Powering the next generation of vehicle interactions, technology company ECARX is a global mobility tech provider, transforming vehicles across China and Europe with some of the most cutting-edge automotive computer systems. From AI to OS, they are pushing the limits for a future defined by sustainable, smart mobility.
Collaborating with key stakeholders, we formulated a new brand narrative. The new brand vision focuses on using technology to create a more sustainable future and a mission to change the relationship we have with our cars by constantly pursuing smarter technologies. The new strategy was manifested in a fresh brand design, linking the vision and mission by infusing human touch into a technology driven brand.
The new logo puts the ‘X’ front and center – representing the ‘unknown’ factor. In this case the unlimited potential of ECARX’s future technologies as intelligent with a human touch. Memorable and stylish, it distinguishes the brand logo, while the stylized design allows flexible use as an independent signature arrow graphic.
The new Sunrise Orange brand color stands out as the brand’s signature color, creating sharp contrasts while bringing a brightness and vitality that connects to the brand’s vision of using technology as a force to create a better world in the future.
The design establishes a consistent identity across ECARX’s entire operations. From highly advanced data systems to developer events and applications.
Ensuring full awareness and consistent execution of the new visual identity, MetaDesign connected with ECARX’s staff across both China and Europe – providing comprehensive training sessions with 200+ employees, including virtual trainings in ECARX’s European HQ in Gothenburg, Sweden.
Equipped with a fresh look and feel. Symbolizing their mission to transform the relationship between advanced technology and human drivers. ECARX’s new visual identity empowers the brand with momentum as they usher in a new era of smart mobility. Around the world – from China to Europe.
Contact MetaDesign Beijing mail.bei@metadesign.com +8610 85 88 32 58
