ECARX-Header

ECARX

Born for a new era of cars

Sector

  • Automotive & mobility

Disciplines

  • Brand strategy
  • Positioning
  • Purpose, mission, vision
  • Brand identity systems (CI/VI)
  • UI/UX design
  • Training and coaching

Powering the next generation of vehicle interactions, technology company ECARX is a global mobility tech provider, transforming vehicles across China and Europe with some of the most cutting-edge automotive computer systems. From AI to OS, they are pushing the limits for a future defined by sustainable, smart mobility.

ECARX-Mockup-Chip

Distilling a clear path forward

Collaborating with key stakeholders, we formulated a new brand narrative. The new brand vision focuses on using technology to create a more sustainable future and a mission to change the relationship we have with our cars by constantly pursuing smarter technologies. The new strategy was manifested in a fresh brand design, linking the vision and mission by infusing human touch into a technology driven brand.

ECARX-Logo

Unlimited potential

The new logo puts the ‘X’ front and center – representing the ‘unknown’ factor. In this case the unlimited potential of ECARX’s future technologies as intelligent with a human touch. Memorable and stylish, it distinguishes the brand logo, while the stylized design allows flexible use as an independent signature arrow graphic.

ECARX-Logo Details

Guided by Sunrise Orange

The new Sunrise Orange brand color stands out as the brand’s signature color, creating sharp contrasts while bringing a brightness and vitality that connects to the brand’s vision of using technology as a force to create a better world in the future.

ECARX-Basic elements

Beyond communications

The design establishes a consistent identity across ECARX’s entire operations. From highly advanced data systems to developer events and applications.

ECARX-Website
ECARX-Mockup-Database
ECARX-Mockup-Employee
ECARX-Mockup-Internal
ECARX-Mockup-Event

Consistency creates cognition

Ensuring full awareness and consistent execution of the new visual identity, MetaDesign connected with ECARX’s staff across both China and Europe – providing comprehensive training sessions with 200+ employees, including virtual trainings in ECARX’s European HQ in Gothenburg, Sweden.

Equipped with a fresh look and feel. Symbolizing their mission to transform the relationship between advanced technology and human drivers. ECARX’s new visual identity empowers the brand with momentum as they usher in a new era of smart mobility. Around the world – from China to Europe.

ECARX-Guidelines

Need more information?

Contact MetaDesign Beijing +8610 85 88 32 58