With this in mind, we have created a brand that merges into an interactive and immersive brand world with the name Roarington. The name tangibly conveys the emotion and passion for the motorized icons, combined with the charm of a fictitious English village – often the venue for classic car rallies. Visually, the brand provides a stage for the colorful and stylish classic cars – the actual protagonists. At the same time, it picks up on the dynamics of the racing tracks and highlights the disruptive character of Roarington with surprising digital impulses.
Roarington
Feel the Roar of the new Classic Car Homeland
The beauty of classic cars on the outside, the power on the inside, and an enthusiastic community: this is what The Classic Car Trust TCCT is all about. Classic cars have a long and rich history that is filled with legends, myths, technological marvels and timeless design. So how do we get the cars of yesterday onto the roads of tomorrow? How do we give their rich history an even richer future, especially in the context of new technological possibilities, while making classic cars accessible to an audience beyond wealthy collectors?
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